Environmental Design, Branding, Art Direction, Naming, Research and Strategy
Underground at Ink Block is an urban park located under I-93 in the South End of Boston. Once a desolate underpass, Underground has been transformed into a new public space with a dog park, basketball court, murals, and artistic space for events.
The visual language and the twenty-two miles of wayfinding path stripes reference the official colors of highway signs and leads visitors directly into the heart of the park. I worked with the team at Visual Dialogue and National Development on naming and branding for the project and applying the graphics to the space.
Designed while working with Visual Dialogue
Designed while working with Visual Dialogue / Created in collaboration with Fritz Klaetke, Susan Battista, Shuyao Bian, Aiden Symes, Luke Hatfield, Douglas Weatherby, Steez Design, National Development, and Ink Block.
Brand and user interface designer based in Boston, MA creating innovative, yet beautiful experiences across websites, digital products, brand identities, editorial design, environmental graphics, and more.
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tonyphamdesign@gmail.com
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