Underground: transforming a former no-man’s land into a colorful art park

Environmental Design, Branding, Art Direction, Naming, Research and Strategy

Challenge

Underground at Ink Block is an urban park located under I-93 in the South End of Boston. Once a desolate underpass, Underground has been transformed into a new public space with a dog park, basketball court, murals, and artistic space for events.

The visual language and the twenty-two miles of wayfinding path stripes reference the official colors of highway signs and leads visitors directly into the heart of the park. I worked with the team at Visual Dialogue and National Development on naming and branding for the project and applying the graphics to the space.

Designed while working with Visual Dialogue

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Designed while working with Visual Dialogue / Created in collaboration with Fritz Klaetke, Susan Battista, Shuyao Bian, Aiden Symes, Luke Hatfield, Douglas Weatherby, Steez Design, National Development, and Ink Block.

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Tony Pham

Brand and user interface designer based in Boston, MA creating innovative, yet beautiful experiences across websites, digital products, brand identities, editorial design, environmental graphics, and more.

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