Union Square Somerville
With the new Green Line train station opening in 2021, I worked with the Visual Dialogue team to bring new residents and businesses to the Square through the branding and website for this development. Through an extensive research, design, and discovery process, we sought to understand both the best of the current neighborhood and the potential of its future. The logo plays off the “square” of Union Square, and is flexible with the grid structure extending to the website. The website features video interviews of residents to demonstrate the best of what Union Square has to offer and why more businesses and residents will soon call it home.